Audi Press Conference at NAIAS

Impressions from NAIAS 2016 in Detroit, where once again the joint venture CREATORS/Rayd produced a stunning Audi press conference. A special guest on stage was Captain Eugene Cernan, commander of the Apollo 17 mission and the last man who set foot on the moon. Cernan delivered a strong message of innovation and boldness in the face of the amazing technology available to all of us today.

Taking this into consideration, we created a real-time presentation concept for the 15 meter LED backdrop wall. At NAIAS, Audi launched the new A4 Allroad Quattro and also introduced the brand new h-tron technology: hydrogen powered vehicles. We supported this innovative spirit by visualizing key elements and technology highlights in an easily understandable manner while following a consistent design concept.

A show element during the conference featured a water curtain in front of the LED wall, which spelled words and showed graphics made of water to emphasize the h-tron topic.